Coca-Cola taps BTS as new representative



SEOUL, April 30 (Yonhap) -- Coca-Cola Beverage Co., the local unit of the global beverage maker, said Monday it has tapped K-pop boy band BTS to represent it in its advertising.

The K-pop sensation will debut as the promoter of the brand in June, in time for the World Cup in Russia, the company said. Coca-Cola has been an official sponsor of the FIFA World Cup since 1978.

The seven-member group is set to release its third full-length album, "Love Yourself: Tear," next month.

In this undated photo, provided by Coca-Cola Beverage Co., K-pop boy band BTS poses for a photo. The K-pop sensation was chosen to advertise for the beverage company starting in June 2018. (Yonhap) In this undated photo, provided by Coca-Cola Beverage Co., K-pop boy band BTS poses for a photo. The K-pop sensation was chosen to advertise for the beverage company starting in June 2018. (Yonhap)

scaaet@yna.co.kr

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